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Managing 8+ Digital Ad Platforms
Website
western.edu
Industry
Education
Goals
Services
New Applicants
Ads Management / Creative
Western Colorado University is a public university in Gunnison, Colorado, offering a unique blend of academic rigor, outdoor access, and tight-knit campus life. With programs spanning everything from business to biology to outdoor education, Western attracts students looking for both high-altitude adventure and high-quality degrees.
THE STORY
Managing 8+ Ad Platforms
In partnership with Denver-based agency Blennd, Wyatt managed Western Colorado University's full digital advertising strategy across Facebook, Instagram, Google, Bing, TikTok, Snapchat, and OTT platforms like Hulu, Roku Network, and more...
The goal was simple: drive awareness and increase applications. While the university’s original focus was primarily on website visits, Wyatt helped shift the strategy toward real conversions. That change led to a significant boost in prospective student engagement and a smarter use of their massive digital marketing budget.
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HOW WE HELPED
Increasing Brand Awareness
& New Applications
1
Campaign Management
Wyatt worked hand-in-hand with their agency's digital marketing director to build effective campaigns that were alligned creatively across all channels. Carrying out a strategy of this size is no easy task, and involves dozens of campaigns, and hundreds of different ads!
Wyatt personally built, launched, and managed ALL of these campaigns across all channels.
2
Data Tracking
Organizing the backend of over a half dozen ad platforms is a complex and crucial step.
Wyatt helped sort out account permissions, organize roles, and audit data tracking (such as pixels and cookies) on all platforms. These backend tasks form the backbone to any successful strategy.
3
Creative
Wyatt also created numerous video assets for Western Colorado University.
Not only did he create new videos, but he also delivered these videos in countless different sizes for all the placements that were needed (from Instagram to TV.)
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Below are a few examples of videos Wyatt created for Western Colorado University.
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