Over 10 Years Of Digital Advertising
Wyatt got his start in advertising in 2014, directing local video ads. The following year, he moved to New York City to direct a video campaign for TED, and shortly after was hired by advertiser Digital Media Rights. It was here that Wyatt was trained in Facebook Ads by a prestigious consulting group whose members had directly built the ad platform for Facebook and developed its algorithm.
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After being voted Employee Of The Year and promoted to Supervisor of Marketing, Wyatt returned to California. He spent a year working at agency eBoost Consulting before deciding to offer his skills as an independent consultant. In his first year, he helped his very first client (Aculief) grow from a tiny product startup in a garage to a multi-million-dollar ecommerce brand.
Having experienced both sides, Wyatt understands the benefits and limitations that large agencies can offer. He brings the strategic expertise and high-level capabilities you'd expect from a large agency, but with a direct, hands-on approach.
Large agencies are often better at managing clients than managing ads. They often opt for standardized solutions that are usually executed by the least-experienced team members.
Wyatt provides a combination of strategic consultation with daily hands-on optimization and management.
We believe that daily optimization is the #1 key to a successful campaign on any digital ad platform. And for effective daily optimization, there is no substitute for experience.​