COUTO HOMES
Couto Homes is an award-winning luxury custom homebuilder based in the Dallas-Fort Worth area. They have been voted Best Builder in Texas and chosen as a “DFW Favorite” 3 years in a row.
4.8X
increase in monthly leads
decrease in cost per lead
80%
leads generated
2,000+
Monthly Meta & Google Ads Management
When Wyatt first partnered with Couto Homes, they were generating leads for their homebuilding business at a cost-per-lead (CPL) that felt unreasonably high, even for a premium market. They provided a great service and produced tons of great content, but the campaign structure was unbalanced, and the strategy relied on an outdated conversion-tracking model. They were generating lots of clicks, but few conversions.
In the first six months of working together, Wyatt successfully reduced their overall cost-per-lead by roughly 50%, bringing CPL down to less than half of its original cost. Over the following six months, costs dropped even further and eventually stabilized at a CPL more than 80% lower than what they were paying before.
01
Outdated Targeting
Targeting was highly specific, based on interests and behaviors that were no longer being accurately tracked in 2025.
01
Broad Audience + Focused Ads
02
Ineffective Optimization
Campaigns were optimized for link clicks, but the traffic being generated was low quality and not converting.
02
Setting Proper Conversion Goals
Optimizing campaigns for custom-built conversion goals allows the algorithm to learn and find users likely to convert.
03
Poor Lead Quality
When leads were generated from the link clicks, they were often either spam leads or low-quality leads.
03
Anti-Spam + Offline Tracking
Wyatt introduced anti-spam security on Couto's website forms and Offline Conversion Tracking to significantly increase overall lead quality.
Challenges
Solutions
Switching to a broad audience and using targeted messaging allowed the algorithm to find ideal users.
CREATIVE Examples
“
Working with you was always a positive experience. You were consistently prompt, easy to work with, and highly adaptable whenever priorities or strategies needed to shift quickly. One thing I especially appreciated was your ability to present marketing reports in a way that was clear and easy to digest, making it simple to understand performance and next steps without feeling overwhelmed by data.
Your responsiveness, flexibility, and collaborative approach made you a great partner to work alongside, and I’m glad we had the opportunity to work together.