top of page
Re-Thinking California Symphony's Digital Marketing Strategy
Website
californiasymphony.org
Industry
Arts / Non-Profit
Goals
Services
Ticket Sales
Meta Ads / Consultation
California Symphony is an orchestra with a mission. Based in Walnut Creek, they’re known for bold programming, a commitment to living composers, and a fresh, modern approach to classical music. Their work is accessible, diverse, and forward-thinking—and it’s garnered national attention.
THE STORY
Monthly Consultations To Increase Ticket Sales Long-Term
We worked closely with California Symphony's marketing director on a monthly basis, running performance audits and helping reshape their digital strategy from the ground up. We built smarter audiences, launched higher-performing ad campaigns, and even created organic video content to promote upcoming concerts. Together, we crafted a marketing approach that led directly to better engagement and bigger ticket sales.
“Having access to that level of experience and knowledge helped us hone our digital advertising strategy and increase our reach in a way that was smart, targeted, and cost-effective. Ticket sales and subscriptions increased dramatically as we upped our game, which is not the norm for this industry.”
- Theresa Madeira, Marketing Director
HOW WE HELPED
Increasing Ticket Sales
1
Strategy
Each month, Wyatt audited campaign performance and helped craft smarter digital plans via video consultation sessions with the marketing director. Together, they would walk through each campaign running in the Ad Account and discuss how to best optimize.
We refined California Symphony’s brand messaging, improved their audience targeting, and ultimately helped the brand increase ticket sales and donations.
2
Targeting
One of California Symphony's big struggles was their broad, unfocused targeting. They were lumping hundreds of interest-based audiences together. This resulted in unclear data even if something happened to work well.
We helped organize their audience targeting and conduct A/B split testing of different messaging for differene audiences until we determined clear winners.
3
Creative
Together we crafted new video content highlighting the big names coming to play music at The California Symphony.
We used the viral video styles of the time to create awareness of the events in a way that felt organic on social media and not too salesy. These videos were crucial in helping us sell more tickets to new, younger demographics (which was an important marketing goal for The Symphony.)
*Wyatt created the video below, which generated 90K organic views and helped sellout one of the biggest events of the year.
bottom of page