GROMSQUAD USA

GromSquad USA is a San Diego-based outdoor apparel brand that makes custom-fit trucker hats designed specifically for kids. With a playful aesthetic, high-quality materials, and a strong visual identity, they’ve built a cult following among adventurous families and young outdoor enthusiasts.

Meta Ads Management + Media Production

GromSquad hired Wyatt to manage their digital advertising and produce new media that could fuel campaigns across Meta, TikTok, and other performance channels.

Through a combination of hands-on campaign management, strategic content production, and constant creative testing, Wyatt was able to dramatically increase their return on ad spend—maintaining an average ROAS over 350%, with peak campaigns (like 4th of July) reaching as high as 692%.

CREATIVE EXAMPLE

GROMSQUAD_LOWER-RES FOR SOCIAL UPLOADS (H.264).mp4

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Campaign Management

Wyatt built a full-funnel strategy designed for performance at scale. He shifted GromSquad’s original focus from website traffic to conversion-based optimization, aligning campaign objectives with bottom-line results. We utilized smart campaign structures and broad audiences to train the algorithm for longterm sustainability.

Creative Testing

We created a large library of content so that we had plenty of creative to test. And once we found the top-performing creatives, we were able to dial in our messaging and scale our results. Messaging concepts like Customer Testimonials paired with high-quality lifestyle images resulted in hundreds of purchases at a profitable CPA.

Media Production

When GromSquad USA needed fresh content for their newer products, they hired Wyatt to produce it. This meant that the media could be produced with a specific campaign strategy already in mind, resulting in assets that are tailored for each ad placement and messaging concept.