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North Park, San Diego:
Promoting Local Business
Website
explorenorthpark.com
Industry
Local Events
Goals
Services
Signs Ups + Foot Traffic
Ads Management / Video Prod.
North Park Main Street is a nonprofit organization dedicated to supporting local businesses and events in San Diego’s vibrant North Park neighborhood. One of their signature community events is the weekly North Park Farmers’ Market, held every Thursday and home to dozens of local vendors offering fresh produce, handmade goods, and more.
THE STORY
Promoting Local Business
Wyatt partnered with North Park Main Street to promote local businesses and boost attendance at their weekly farmers’ market through a smart mix of media production and paid ad campaigns. Through Wyatt's video agency Loading.Media, Wyatt produced a series of engaging vendor-focused videos that brought the market experience to life online.
These videos were used in a suite of Meta ad campaigns designed to grow the event’s visibility, drive website traffic, and generate new email signups. By offering digital coupons for a free tote bag redeemable at the market, the team created a trackable way to attribute ad-driven foot traffic. Performance across the board exceeded expectations, with campaigns receiving “High Performing” badges from Meta and contributing to significant increases in attendance and engagement.
HOW WE HELPED
Increase Sign-Ups & Foot Traffic
1
New Media Production
Wyatt worked with his creative agency Loading.Media to produce a suite of videos showcasing local North Park shops and venders. These included cinematic highlight reels and vendor interviews that captured the energy, personality, and scale of the city.
The media helped new folks in the area support more local business and attend events like the weekly Farmers Market.
2
Effective Campaigns
Wyatt used the vendor and market videos to run two high-performing Meta ad campaigns. One campaign focused on driving newsletter sign-ups, which helped North Park highlight local happenings and promote future events. The second campaign promoted a free tote bag giveaway to increase attendance at the Thursday markets. Both efforts saw strong results: hundreds of new email subscribers and a noticeable boost in weekly foot traffic.
3
Real-Life Attribution
To measure success offline, each ad featured a call to action: bring the digital coupon to the market and redeem it for a free custom tote bag. Market-goers would visit the official North Park Main Street booth to claim it—providing a clear way to attribute ad performance. While not everyone who saw an ad claimed one, the redemptions gave a reliable signal of campaign impact over time and showed a provable lift in attendance.
Below are screenshots of a couple video ads and Meta's rankings of the performance results.
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