Gondola
Skate

Gondola Skate is the world’s leading Fixture Mobilazation experts, working with brands like Walmart, Albertons, and other retail leaders to provide mobilization solutions for retail and warehouse shelving and racking. In short: they sell and rent specalized products that move large shelves and racks without the need to remove anything from the shelves.

00:00/00:00

3.4X

increase in monthly leads

decrease in cost per lead

81%

leads generated

2,500+

Google Search Campaign Management

Gondola Skate noticed that their competition was consistently outranking them on their sponsored search results, even on their own branded keywords like “Gondola Skate.” Additionally, they were struggling to get their Search campaigns to spend their full budget.

Wyatt utilized a unique Google Search strategy to generate major leads in their niche industry, while ensuring that the competition failed in their attempts to outbid them. Cost-Per-Lead steadily decreased month-over-month, and after two years, CPL had decreased by over 80% and remained consistent.

Niche Product

Gondola Skate is in a highly specialized industry; its customers are “financial decision makers” for businesses that require warehouse and retail shelving.

Broad Industry Keywords

Limited Search Volume

There are very few searches on Google for the exact services they provide. This makes choosing keywords a more complex task.

Lazer-Focused Messaging

Although our keywords are broad, our headlines/descriptions are lazer-focused, ensuring the user is quickly educated on our product and service.

Outbid By Competition

Gondola Skate's only competitor was consistently outbidding them for branded search terms like "Gondola Skate."

Deep Research + Static Ads

We used third-party tools to better understand how our competition's ads are performing when shown alongside our own. We adjusted accordingly.

Challenges

Solutions

Rather than bidding on keywords that describe our product, we instead bid on keywords that ensure the person searching works within our industry.

CREATIVE Examples

A Unique Strategy For A Unique Product

Normally, we want the messaging in our search ads to directly answer the search keywords. But Gondola Skate provides a product/service that most people don't know exists, and they aren't actively searching for it. So instead, we are bidding on industry-specific keywords that would only be searched by our ideal customers. Our search ads are then used like a billboard to educate users in our industry.

The only reason we can do this effectively is that we know that we have the perfect solution to their problem, a solution they likely do not know exists.